My business is Mystic Forest Jewelry and I design and create empowering spiritual jewelry, which serves as a physical symbol of our journey through life. The pieces I create are infused with positive energy from inception to final polish. My website is www.sarasmysticforest.com. My passion is using the medium of metal and stones to manifest an enduring physical representation of a nonphysical connection. I find jewelry especially suitable for this because it is worn against the body, often right over the heart. Now I find myself at a period of increased clarity regarding the type of jewelry I want to create and I have a better understanding of who my ideal client is and where to find her. This in itself has been a long, slow process. However, traveling to craft shows is not an option for me (unless it’s very near home) because I also homeschool my 11 year old daughter, which is a considerable time commitment. I am determined to make my business successful and fulfilling without becoming a slave to it while remaining true to my goal of raising my daughter in a way that’s best for her healthy emotional and psychological development, and my sanity.
I know that a membership to Product Marketing Breakthrough will be an immense help because it will enable me to run my business in a way that will enhance my life, not drain the energy from it, because honestly, it can be exhausting, and not seeing any profits is disillusioning, considering the amount of work and effort from my heart and soul I give it every day. Having a streamlined practice to follow will get rid of the near-constant overwhelm that looms over me day-to-day. I will feel so much better knowing my SEO is working for me, not against me, and that I haven’t made any stupid blunders in the press kit I just sent out!
And with all that preparation under my belt, I can see my little business in big demand in 3 years’ time. I am busy with custom work for engagement and wedding rings and other special personal pieces. My jewelry is included in publications offering holistic, spirit-centered products, and in the small specialty boutiques which cater to the spiritually-minded customer. My vision of giving back has a place in my business as well. I will be donating a percentage of profits to causes I believe in. My creations not only benefit those who wear them, but those in need. The tagline for my business is “Illuminate Your Spirit” and I truly believe that jewelry is capable of illuminating many spirits in this way.
Thank you for reading this. To learn more about Andreea Ayers’ Product Marketing Breakthrough, go here.
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